Privacy Policy
1. Who we are
LilasBlooms, UEN 53390484J is a bespoke wedding floristry studio in Singapore. In this policy, "we", "us" and "our" mean LilasBlooms.
This policy explains how we collect, use, disclose and protect your personal data when you visit lilasblooms.com, contact us, book a consultation, order florals or join one of our flower workshops. We handle personal data in line with Singapore's Personal Data Protection Act 2012 (PDPA).
By using our website or our services, you agree to the practices described here.
2. Personal data we collect
We collect only what we need to plan and deliver your florals.
|
Type |
Examples |
How we get it |
|---|---|---|
|
Contact details |
Name, email, mobile number, Instagram handle |
Enquiry forms, WhatsApp, email, social media messages |
|
Wedding and event details |
Wedding date, venue, guest count, budget range, colour palette, inspiration images, partner and planner names |
Enquiry forms, consultations, mood boards you share |
|
Consultation records |
Notes and, with your consent, audio recordings and transcripts of consultation calls |
Consultations in person, by phone or video |
|
Billing details |
Billing name, address, invoice and payment records |
Quotations, invoices, payment confirmations |
|
Workshop details |
Participant names and contact numbers for group bookings |
Workshop and hen party bookings |
|
Website and ad data |
IP address, device and browser type, pages viewed, how you reached us |
Cookies, analytics and advertising tools |
We do not store full card numbers. Card and bank payments are handled by our payment providers.
If you give us someone else's details, such as your partner, planner or bridal party, please make sure they are happy for you to share them with us.
3. How we use your personal data
We use your personal data to:
- reply to your enquiry and arrange a discovery call or consultation
- design, quote, prepare and deliver your florals
- coordinate setup and teardown with your venue, planner and other vendors
- issue invoices, collect payments and keep accounting records
- run and manage flower workshops you book
- send you updates about your booking
- improve our website, services and advertising
- send you news and offers, but only if you have agreed to receive them
- meet our legal, tax and regulatory obligations
4. Consent and withdrawing it
We collect, use and share your personal data with your consent, or where the PDPA otherwise allows it. We will always ask before recording a consultation call.
You may withdraw consent at any time by contacting us (see section 10). We will act on your request within a reasonable time and tell you what it means for your booking. For example, if you withdraw consent for us to share details with your venue, we may not be able to complete your floral setup.
5. Who we share it with
We never sell your personal data. We share it only as needed to run your booking and our business:
|
Who |
Why |
|---|---|
|
Your venue, wedding planner and other event vendors |
Coordinating delivery, setup, access times and teardown |
|
Delivery and logistics partners |
Delivering florals to you or your venue |
|
Payment and invoicing providers (such as Zoho Invoice and our bank) |
Billing and collecting payments |
|
Messaging and email providers (such as WhatsApp and Gmail) |
Talking to you about your enquiry and booking |
|
Scheduling, transcription and cloud storage tools (such as Otter.ai and Google Drive) |
Booking calls, keeping consultation notes and storing your design files |
|
Website, analytics and advertising platforms (such as Google and Meta) |
Running our website and measuring our ads |
|
Professional advisers and authorities |
Accounting, legal advice, or when the law requires it |
These providers may only use your data to provide their service to us. Our WhatsApp enquiry line may use an automated assistant for first replies before a member of our team takes over.
6. Cookies and analytics
Our website uses cookies and similar tools to keep it working, understand how visitors use it, and measure our advertising on platforms such as Instagram and Facebook. These may include Google Analytics and the Meta Pixel.
You can block or delete cookies in your browser settings. Some parts of the site may not work as well if you do. You can also manage ad preferences in your Google and Meta account settings.
7. Photos of our work
We like to photograph the florals we create for our portfolio, website and social media. Where a photo shows you or your guests in a way that identifies you, we will ask for your permission before we post it.
If you would like a photo of you removed, contact us and we will take it down from our own channels.
8. Keeping your data safe
Protection. We use reasonable security measures, including password protected accounts, two factor login where available, and access limited to the people who need it. No method of storage or transmission is completely secure, but we work to protect your data from loss, misuse and unauthorised access. If a data breach is likely to cause you significant harm, we will notify you and the Personal Data Protection Commission as the PDPA requires.
Retention. We keep enquiry details for up to 12 months if you do not book with us. We keep booking, invoice and payment records for up to 5 years, mainly for tax and accounting purposes. After that, we delete or anonymise them.
Overseas transfers. Some of our service providers store data on servers outside Singapore. When that happens, we take reasonable steps to make sure your data is protected to a standard comparable to the PDPA.
9. Your rights and choices
Access and correction. You can ask us what personal data we hold about you, how we have used or disclosed it in the past year, or to correct anything that is wrong. We aim to reply within 30 days. We may charge a reasonable fee for access requests and will tell you the amount first.
Marketing. We only send marketing messages if you have agreed to them. We respect Singapore's Do Not Call Registry for calls and texts to Singapore numbers. You can unsubscribe at any time by using the link in our emails, replying STOP to our messages, or contacting us.